Case Study - Sourcing Local Coffee Influencers for a Product Launch

How we helped a Bay Area startup find the right people to show off their new coffee machine.

Coffee convention grayscale

The Challenge

A Bay Area startup has built the world's best office coffee machine - one that makes drinks as well as champion baristas ☕️. They want to organize a series of in-person events to spread the word.

But they don't want the usual faces. How do they find the right people to invite?

A coffee machine

The Request

The client came to us with the following requests to support taste-testing events in and around San Francisco:

Find us local champion baristasones with personality and undisputed skill, but who also have some Instagram credibility

Find us local coffee loversnot just foodies, but people who really love good coffee

The Solution

Our Influencer Concierge got to work. Within days, we came back with two lists of qualitifed influencers:

10 local coffee celebs10 certified champion baristas within driving distance to SF, each with a dedicated IG following

1k local coffee enthusiastsfans with strong coffee opinions who could spread the word on social platforms

We shared the results with the client in an easy-to-search report.

For each influencer, we also provided a detailed AI-powered analysis, so the startup's pro marketers could dig into the influencer's posting history, community credibility, and previous brand partnerships.

A coffee machineA coffee machine

How We're Different

We're not your usual agency — we don't have the same influencers as everyone else. Instead, our AI watches Instagram all day analyzing content and performance, enabling us to find fresh voices, niche celebs, and up-and-coming partners who are the perfect fit for your brand.

These are the real stars that most campaigns need — not nationally famous celebs that everyone knows, but amazing targeted people who hold respect and sway over important sub groups.

We can source prospects based on geography, niche passions, previous brand sponsorships, lookalikes and more. In addition to our unique technology, our team works hand-in-hand with your marketing team to make sure we've found you the right people - or we'll keep trying.

Planning local marketing events?

Let us be your concierge.

Reach outto our concierge service and grow your next generation of super-fans.